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Tesla

Tesla, Inc., founded in 2003 by Martin Eberhard and Marc Tarpenning, is an American electric vehicle and clean energy company that has become synonymous with innovation in the automotive industry. Named after the Serbian-American inventor Nikola Tesla, the company has been at the forefront of electric vehicle technology, with its first vehicle, the Tesla Roadster, setting new standards for electric vehicle range and performance upon its release in 2008. Under the leadership of CEO Elon Musk, who joined the company in 2004 and became CEO in 2008, Tesla has expanded its product line, introduced groundbreaking manufacturing techniques such as gigacasting, and has grown into the world's leading electric vehicle manufacturer with cumulative global vehicle sales totaling over 2.3 million units by the end of 2021. Tesla's commitment to innovation is not only evident in its electric vehicles but also in its contributions to sustainable energy through solar panels and battery storage solutions.

Tesla

Product Type:

Cars, Trucks

Country of Origin:

California, USA

Founder(s):

• Martin Eberhard (2003) • Marc Tarpenning (2003) • Ian Wright • Elon Musk • J. B. Straubel

Headquarters:

Austin, Texas, USA

Service Area:

Worldwide

Executive(s):

• Elon Musk (CEO) • Robyn Denholm (chair)

Other Divisions:

• Solar Panels • Energy Storage

Major Shareholders:

• Elon Musk (20%)

Revenue:

• $96.77 billion (2023) +18.8%

Operating Income:

• $8.89 billion (2023) -34.89%

Net Income:

• $14.99 billion (2023) *Includes one-time tax benefit

Total Assets:

• $106.62 billion (2023)

# of Vehicles Sold:

5.4 million since 2012 (up to Dec 2023)

# of Employees:

140,473 globally

# of Locations:

• 6 Assembly plants worldwide (known as Gigafactory)

Tesla Annual Revenue By Year ($USD)

All figures are xBillion

Tesla 2024 Vehicle Lineup

Vehicle Name

Range/Battery

MSRP

# of Configurations

Type

Model 3

272mi/437km

Starting from $38,990

Fully Electric

Model Y

260mi/418km

Starting from $42,990

Fully Electric

Model X

335mi/540km

Starting from $79,990

Fully Electric

Model S

402mi/646km

Starting from $74,990

Fully Electric

Cybertruck

340mi/540km

Starting from $79,990

Fully Electric

Founding and Early Leadership

• July 1, 2003: Tesla Motors is incorporated by Martin Eberhard and Marc Tarpenning, with the vision of creating a technology-driven car manufacturer. • February 2004: Elon Musk, a recent PayPal success story, invests significantly in Tesla, becoming the largest shareholder and chairman of the board. • May 2004: J.B. Straubel joins as chief technical officer, solidifying the core leadership team. • September 2009: A legal agreement acknowledges Eberhard, Tarpenning, Wright, Musk, and Straubel as co-founders of Tesla.

Tesla Early Years

Taking Flight: • May 2010: Tesla acquires its future Fremont factory in California, laying the groundwork for large-scale production. • June 2010: The company goes public through an IPO, becoming the first American car company to do so since 1956. Model S Takes Center Stage: • June 2012: Tesla launches its second vehicle, the Model S luxury sedan, marking a significant milestone in the electric car market. • 2012-2013: The Model S garners critical acclaim, winning awards like "Motor Trend Car of the Year" and exceeding sales expectations. Expanding Horizons: • 2014: Tesla unveils its Autopilot driver-assistance system, laying the foundation for future autonomous driving technology. • April 2015: The company enters the energy sector with the introduction of Powerwall and Powerpack battery storage solutions, receiving overwhelming initial demand.

Tesla's Rise and Expansion (2019-Present)

Market Triumphs • In 2020, Tesla achieves four consecutive profitable quarters, securing its entry into the prestigious S&P 500 index. • The company's share price skyrockets, briefly becoming the fifth most valuable company globally. Model Y Takes the Stage • In 2019, Tesla unveils the Model Y, a mid-size SUV built on the Model 3 platform. • Deliveries begin in 2020, solidifying Tesla's presence in the electric car market. Global Gigafactories • Tesla invests heavily in expanding its production capacity, constructing Gigafactories in Shanghai, Berlin, and Texas. • These facilities play a crucial role in increasing Model Y production and launching the Cybertruck. • A future Gigafactory in Mexico is also announced, further propelling Tesla's global footprint. Navigating COVID-19 • Tesla temporarily closes its Fremont factory due to pandemic restrictions, sparking a legal battle with local authorities. • The company relocates its legal headquarters to Texas while maintaining significant operations in California.

Tesla's Full Self-Driving (FSD)

Promising a Driverless Future: • Tesla's Full Self-Driving (FSD) aims to eventually achieve full autonomous driving capability. • Initial expectations of demonstrating complete autonomy in 2017 haven't materialized (as of July 2022). Beta Testing Raises Safety Concerns: • The 2020 launch of a limited FSD beta program sparked concerns about testing the technology on public roads. • Regulatory bodies, like the National Transportation Safety Board, have called for stricter testing requirements. A Different Approach to Autonomy: • Tesla stands out by relying primarily on cameras and radar, unlike competitors who utilize detailed maps and lidar. • While challenging, Tesla claims its approach will ultimately be more universal, avoiding limitations of geofencing.

Tesla Company Value (Market Cap)

All figures are xbillion

Vehicle Deliveries By Year (Worldwide)

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