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Toyota — Crown

The Toyota Crown, produced by Toyota Motor Corporation since 1955, is a mid-size luxury car steeped in history and innovation. As Toyota's longest-running passenger car nameplate, the Crown has held the distinction of being the brand's flagship sedan in the Japanese market for decades. Initially introduced as the Toyopet Crown, it has undergone numerous transformations, transitioning from a humble sedan to a modern symbol of luxury and technological advancement. Today, the 2024 Crown marks a significant shift, venturing beyond its traditional sedan roots to encompass a diverse lineup including a sporty crossover variant, the Crown Signia. This latest iteration pushes the boundaries of the Crown's legacy, offering a hybrid and hybrid-electric powertrain alongside a bold, expressive design.

Toyota — Crown

In production

Manufacturer:

Toyota

Other names:

• Toyopet Crown (Japan, 1955-1962): Initial name in Japan. • Toyota Corona (North America, 1958-1972): Used for a smaller Crown variant in North America. • Master Crown (North America, 1958-1964): Used for a larger Crown variant in North America. • Toyota Celsior (Japan, 1989-2006): Used for the high-end Crown Majesta trim in Japan. • Toyota Crown Majesta (Japan, 1991-2020): Top-of-the-line Crown variant in Japan.

Production Years:

1955 -Present

Generations:

15 Total Generations • 1st Generation (1955-1962) • 2nd Generation (1962-1967) • 3rd Generation (1967-1971) • 4th Generation (1971-1974) • 5th Generation (1974-1979) • 6th Generation (1979-1983) • 7th Generation (1983-1987) • 8th Generation (1987-1991) • 9th Generation (1991-1995) • 10th Generation (1995-1999) • 11th Generation (1999-2003) • 12th Generation (2003-2008) • 13th Generation (2008-2012) • 14th Generation: (2012 - 2018) • 15th Generation: (2023 - Present)

Class:

• Primarily mid-size sedan throughout its history. • The 15th generation introduces the Crown Signia, a mid-size luxury crossover.

Comparable Vehicles:

• Lexus ES • Nissan Maxima • Honda Accord • Volkswagen Passat • Lexus RX • Acura MDX • Audi Q5 • BMW X3

# of units sold:

6,000,000+

Sales by Year (China & Japan)

All figures are 1000x

A Legacy of Prestige and Innovation

The Toyota Crown, first introduced in 1955, is not just a car; it's a cultural icon and a symbol of Japan's automotive prowess. Boasting the title of Toyota's longest continuously produced passenger car, the Crown has witnessed and adapted to decades of change, leaving an indelible mark on the global car landscape.

Early Beginnings • 1955: Debuting as the "Toyopet Crown," it was the first passenger car entirely developed and built in Japan, paving the way for future domestic industry giants. • 1958-1973: Exported to the US, becoming Toyota's first foray into the American market. Initial struggles with highway speeds led to improvements and paved the way for further expansion. • Evolution through Generations: Each generation saw advancements in design, technology, and performance. From the curvaceous lines of the first generation to the fuel-efficient adaptations of the oil crisis era, the Crown constantly evolved.

Global Recognition and Diversification (1980s-2010s) • 1980s-1990s: The Crown established itself as a luxury sedan in Japan and other Asian markets, offering premium features and powerful engines. • 2000s: Expansion into hybrid technology with the Crown Majesta, showcasing Toyota's commitment to sustainability. • Diversification: The Crown spawned various sub-models catering to different segments, like the sporty Crown Athlete and the spacious Crown Royal Saloon.

Transformation and the Future (2020s) • 2022: A significant shift with the 16th generation, marking the Crown's transition from a traditional sedan to a lineup of three distinct models: the Crown (sedan), Crown Sport (SUV), and Crown Crossover. • 2023: Further expansion with the Crown Sport PHEV, showcasing Toyota's commitment to electrification.

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